Why It Matters
• Current challenge. Intent detection assumes the user is unknown, often leading to generic experiences and repeated verifications.
BUSINESS VALUE
CUSTOMER GATEWAYS
FIGURE 2
• Future-ready approach. Identify the user early and use their context to simplify downstream logic, increase containment, and improve NPS.
INDUSTRY VALIDATION
• Gartner( 2024): " 60 % of contact centers will unify identity, context, and consent pre-intent by 2026."
• Nuance( Microsoft): Used in top banks for sub-3 second voiceprint identification.
• Composable CX: Platforms like Genesys Cloud CX, Kore. ai 11, and Amazon Connect support modular architecture.
EXECUTION PLAN AND ROI
Minimum Viable Product( MVP) Implementation
1. Deploy gateway service( Node. js / Python microservice on AWS Lambda or Azure Functions).
2. Integrate with caller ID / voiceprint
( Pindrop, Nuance, or fallback to token match).
3. Enrich from CRM( Microsoft Dynamics connector).
4. Policy-based routing( define early-intent rules, e. g., VIP user shortcuts).
5. Observe and log( tag sessions from entry to resolution).( For key components see FIGURE 1.)
Sample Use Case
• Participant: " John Doe "
SOURCE: KUMAR CHINNAKALI
• Gateway detects caller ID / voiceprint
• CRM shows John recently opened a 529 plan, which is a tax-advantaged savings plan designed to encourage saving for future education costs
• Gateway routes call directly to related task / dialog
• Bypasses generic IVR menu, saving 45-plus seconds
( For the business value see FIGURE 2.)
KEY COMPONENTS
FIGURE 1
FINAL THOUGHTS
In a world where every second counts and every customer wants to feel known, an IVR alone is no longer enough. The true transformation begins before the first intent is even detected.
A Customer Gateway doesn’ t just route calls; it recognizes, remembers, and respects the individual behind the voice. It sets the stage for faster resolutions, smarter automation, and deeply human experiences powered by AI, but centered on identity.
So, the question isn’ t“ Do you need a Customer Gateway?” It’ s: Can your contact center afford to run without one?
SOURCE: KUMAR CHINNAKALI
Kumar Chinnakali is an enterprise architect at Capgemini. Kumar reimagines the contact center, solving problems, designing AI-first customer experiences, and building with purpose, bridging users, clients, developers, and business leaders in their real-world contexts. He is curious by nature, driven by empathy and curiosity, and always learning.
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