When trying to connect with someone new, you don’ t know their preferred method of communication. Reaching out via different communications channels has proven to increase the number of connections made and meetings set.
Custom call cadences provide customers with best practices for different situations based on lead value, lead age, and past outcomes. Best practices include elements like 800 numbers, branded numbers, local presence, and past call outcomes. These elements help create flexible and specific call schedules for different situations.
Look for cadence tools that are easy to use with a simple rule-based system. Tools with strong call cadence features help businesses adjust their outreach strategies to improve contact rates and engage effectively.
3. IMPROVE CALLER ID REPUTATION
No one wants their phone numbers to be labeled as“ Spam” or“ Scam Likely.” For sales agents and call center businesses who use outbound dialing as a sales tool, understanding and adhering to the compliance requirements for contacting leads is a must.
Following these three effective steps to manage your Caller ID or direct inward dialing( DID) numbers ' reputation, along with ensuring you’ re using best-in-class dialing software that was built with compliance and security in mind, will help ensure the reputation of your phone numbers remains intact.
This way you’ ll make more connections, increase your team’ s effectiveness, and your customers will know and trust the business who’ s calling.
• Register your numbers to your business. This is increasingly the number one factor in determining if your call is flagged as a nuisance or gets delivered to your lead.
When you register your phone number( DID) as belonging to your business, it sends a clear signal to carriers and consumers that you stand behind the calls that you’ re making. The best place to register your numbers is the Free Caller Registry.
• Have enough phone numbers( DIDs) to remain under 80 calls / day / phone number( see FIGURE 1).
Aim to place fewer than 80 calls per phone number per day, on average. While there isn’ t a published number that carriers look for, our internal testing along with the best industry data available suggests that 100 calls is the maximum number of calls a single phone number( DID) should place in a day.
Carriers assume that phone numbers placing large numbers of calls are robocalls and will very quickly flag high volume numbers as Spam / Scam Likely.
• Ensure your phone numbers route sensibly when your leads call back. When consumers call back into a number that’ s called them, they should be able to identify who is calling them( your business). Also, to add themselves to the National Do Not Call Registry if no agent is available to speak with them.
RECOMMENDED BEST PRACTICES FOR PHONE NUMBERS( DIDs) FIGURE 1
SOURCE: READYMODE
22 CONTACT CENTER PIPELINE