AS BRANDS EXPLORE THE BEST WAYS TO ACHIEVE AND MAINTAIN CUSTOMER LOYALTY... AI WILL PLAY A SIGNIFICANT ROLE IN ENHANCING OVERALL CUSTOMER
SATISFACTION, ENGAGEMENT, AND RETENTION.
CUSTOMER ENGAGEMENT
BY REGGIE SCALES, VONAGE
ILLUSTRATION PROVIDED BY ADOBE STOCK
IMPROVING CUSTOMER ENGAGEMENT AMID UNCERTAINTY EXPLORING AI’ S ROLE IN MAKING THAT HAPPEN.
Despite a rise in consumer spending in April driven by consumers stocking goods ahead of potential price increases due to tariffs, some industry experts worry that consumer spending may decrease in the coming months.
This is putting significant pressure on brands to demonstrate value that goes well beyond meeting the typical needs of consumers, and, rather, anticipating customer needs and delivering highly personalized engagement across the customer journey.
As brands explore the best ways to achieve and maintain customer loyalty, no doubt AI will play a significant role in enhancing overall customer satisfaction, engagement, and retention.
The Vonage Global Customer Engagement Report 2025( now in its 13th year) once again took a deep dive into consumer expectations of brands. Critically, as we will see later, it explored how AI can play a role in enhancing customer engagement( CX).
Let’ s take a closer look at what consumers are expecting of brands and where AI can help make an impact when it matters most.
AS BRANDS EXPLORE THE BEST WAYS TO ACHIEVE AND MAINTAIN CUSTOMER LOYALTY... AI WILL PLAY A SIGNIFICANT ROLE IN ENHANCING OVERALL CUSTOMER
SEPTEMBER 2025 23
SATISFACTION, ENGAGEMENT, AND RETENTION.