NOVEMBER‘ 26
CONTENTS
FEATURE
How to Keep the CX Flowing Smoothly
EXECUTIVE INTERVIEW
Executive Interview with Nitesh Kumar
COACH’ S CORNER
Turning QA Data into Insights
VOICE OF THE CUSTOMER
Enhancing the VOC Process – Part 2
METRICS
Deflection is NOT Resolution
CONVERSATIONAL AI
How Conversational AI is Rewiring Contact Centers
CUSTOMER LOYALTY
Assuring Quality and Loyalty in the AI Age
AI QUALITY SCORING
What“ 100 % QA Coverage” Doesn’ t Tell You
CUSTOMER EXPERIENCE
Driving The Bouncy CX Journey
6
12
15
18
22
24
27
30
33
PUBLISHER LINDA HARDEN linda @ contactcenterpipeline. com
EDITOR BRENDAN READ brendan @ contactcenterpipeline. com
ADVISORY BOARD MIKE AOKI, Reflective Keynotes, Inc. JON ARNOLD, J Arnold Associates DR. DEBRA BENTSON, NCCCA, Alvaria User Group LORI BOCKLUND, Strategic Contact JEREMY HYDE, WFH Alliance, Sun Country Airlines TIFFANY LAREAU, Human Numbers STEVE PAPPAS, eGain MARK PEREIRA, CX Learning Strategist KATHLEEN M. PETERSON, PowerHouse Consulting, Inc. LAURA SIKORSKI, Independent Consultant
CONTRIBUTING WRITERS ROB DWYER
JOHN GOODMAN DAVID KARANDISH ANDY O’ DOWER MARK PEREIRA BRENDAN READ OWEN ZHANG
ADVERTISING SALES advertise @ contactcenterpipeline. com 443.909.6951
DIGITAL OPERATIONS ANDREW MASLAR
CHIEF MARKETING TECHNOLOGIST MARK KNIGHT
CREATIVE DIRECTOR ERIC JACKSON
OPERATIONS DIRECTOR MARTHA SATTERFIELD
CLIENT SOLUTIONS MANAGER BRANDI O’ NEIL
CHIEF TECHNOLOGY OFFICER, EMERITUS STEVE HARDEN
CONTACT US CUSTOMER SERVICE AND SUBSCRIPTIONS
EMAIL info @ contactcenterpipeline. com
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QUALITY ASSURANCE
Why QA Has To Change
37
PUBLISHING GROUP Inc.
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