WOMEN IN WORKFORCE
BY KATELYNN BLACKBURN , DILIGENCE AGENCIES
ILLUSTRATION PROVIDED BY ADOBE STOCK
WHY WOMEN ARE BETTER COLD CALLERS
WOMEN BRING UNIQUE STRENGTHS BUT FACE CHALLENGES .
Cold calling has long been a cornerstone of sales , which , in turn , is the foundation of the customer experience ( CX ), demanding persistence , adaptability , and the ability to quickly form connections with potential clients .
Women , in particular , often demonstrate strengths that can make them exceptionally good at this role . Traits like empathy , active listening , and the ability to build relationships allow them to excel in this often-challenging aspect of the sales world .
While both men and women face hurdles in cold calling , women bring something unique to the table that can make them even more effective .
STRENGTHS WOMEN BRING
Women tend to have an intuitive ability to connect on a personal level , which is a key advantage in cold calling . When speaking to potential clients , the ability to understand and respond to their needs can turn a cold call into a meaningful interaction .
Women often exhibit higher levels of empathy ( CNN ) in conversations , which can lead to more engaging dialogs . This isn ' t about following a script but genuinely listening to the other person . By showing a deep understanding , women can make the clients feel heard , which builds a solid foundation for trust .
WOMEN TEND TO HAVE AN INTUITIVE ABILITY TO CONNECT ON A PERSONAL LEVEL ...
26 CONTACT CENTER PIPELINE