Contact Center Pipeline March 2025 | Page 16

CUSTOMER COMMUNICATIONS

HOW DO MY PARTNER AND I BECOME “ REGISTERED DOMESTIC PARTNERS ”?
• The two partners must prepare a " Declaration of Domestic Partnership " to be filed with the Register of Wills in the jurisdiction in which they reside .
• Each partner must state their ( 1 ) name , ( 2 ) age , ( 3 ) home address , and ( 4 ) sign the Declaration under the penalties of perjury . The Register may require proof of identification to verify each partner ' s name , age , and home address are accurate .
• The Declaration must also be signed by a Notary Public .
• The partners must pay a filing fee of $ 25 made payable to the Register of Wills .
After providing identification and after review , the Register ' s office will issue each partner a " Certification of Domestic Partnership ," which shall bear the seal and signature of the Register or authorized staff member .
6 . Make your offers of help specific . Don ’ t add burdens for your readers by telling them to “ feel free ” to call . Make it clear how they can reach you and when .
• Don ’ t write . If you have any questions , please do not hesitate to contact us .
• Do write . If you have any questions , please submit a help request or call us at 888-123-4567 between 9 am and 6 pm Eastern Standard Time .
7 . Provide visual info . Create or link to help content that answers customers ’ questions visually : screenshots , videos , infographics , diagrams , flowcharts , etc .
Compare these two versions of the explanation of how to save a LinkedIn profile as a PDF resume . With visual info , you can relieve your non-English speaking customers of some of the burden of dealing with words . ( SEE FIGURES 1 and 2 )
FIGURE 2
JASON GONG ’ S ( BARDEEN AI ) VISUAL EXPLANATION OF HOW TO SAVE A PROFILE AS A RESUME
Source : Leslie O ’ Flahavan , from LinkedIn
8 . Provide ample hyperlinks to online info they can review at their leisure and translate into their first language . Write short , clear answers in your texts , chats , and emails , but provide depth by linking to self-service content online : videos , tutorials , documentation , community forums , FAQs , etc .
Your non-English speaking customers may be eager to absorb the detailed content you ’ ve linked to at a later date , with the help of Google Translate or a buddy with better English skills , or without the pressure of being engaged with you in a live , real-time chat .
LINKEDIN HELP ’ S WRITTEN EXPLANATION OF HOW TO SAVE A PROFILE AS A RESUME
Our community talks a lot about reducing customer effort , so let ’ s put action behind our words . Better writing , more visuals , and better integration of self-service content will reduce effort for our non-English speaking customers and our English-only customers . It ’ s well worth our effort to make our written communications easier to read for , well , everyone . FIGURE 1
16 CONTACT CENTER PIPELINE
Source : Leslie O ’ Flahavan , from LinkedIn
E-WRITE ' s Leslie O ' Flahavan helps people write well to customers . She delivers customized training for frontline agents , social media managers , and contact center leaders . She is a problem-solver for all written channels : email , chat , text and social . Leslie is a LinkedIn Learning author of five customer service writing courses . Connect with Leslie on LinkedIn or follow her on Twitter .