Contact Center Pipeline Magazine, November 2023 November 2023 | Page 9

" INNOVATION SHOULD BE A PART OF A COMPANY ’ S CULTURE , START AT THE TOP , AND INVOLVE ALL DEPARTMENTS ."

FEATURE

" INNOVATION SHOULD BE A PART OF A COMPANY ’ S CULTURE , START AT THE TOP , AND INVOLVE ALL DEPARTMENTS ."
WHAT ARE YOUR RECOMMENDATIONS TO ENSURE EXCELLENT , FULFILLING CUSTOMER AND EMPLOYEE EXPERIENCES ?
Here are a few questions :
• Use of product / service . How frequently do they use your product / service ? For what purpose ? What companies do they commonly use ?
• Attitude about product / service . Describe a “ good ” service experience ? What made it good ? Describe a “ bad ” service experience ? What makes it bad ? What do participants expect in terms of customer service ?
A : ASK . . . and . . . ASK AGAIN . . . on what your company . . . Can do to make your employee love their job and want to come to work every day !
Can do to increase customer loyalty and have them tell their friends and family why they should use your products and services ! If you would like to contact Laura , you can reach her at lsikorski @ earthlink . net .
Brendan Read is Editor of Contact Center Pipeline . He has been covering and working in customer service and sales and for contact center companies for most of his career . Brendan has edited and written for leading industry publications and has been an industry analyst . He also has authored and co-authored books on contact center design , customer support , and working from home . Brendan can be reached at brendan @ contactcenterpipeline . com .
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