BUSINESSES ARE TAKING DIGITAL - INCLUDING VISUAL - TRANSFORMATION IN CX SERIOUSLY .
DIGITAL TRANSFORMATION
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CX WITH DIGITAL , VISUAL TECHNOLOGIES COMPANIES MUST PROVIDE EXCELLENT CX IN TODAY ’ S TUMULTUOUS ECONOMY .
BY ARI ROSENSTEIN , TECHSEE
With inflation rates still through the roof across most sectors , from energy to raw materials , businesses are struggling to keep their profit margins from tanking .
Millions of companies are being forced to take measures to mitigate escalating costs and decreased purchasing power from customers . They are tightening their belt one way or another , as they try to keep their business afloat during this economic crisis .
In this economy , every customer and purchase are invaluable . For that reason , tech-led companies especially have invested billions of dollars in making the customer experience ( CX ) as flawless and frictionless as possible .
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EMBRACING SOPHISTICATED DIGITAL TRANSFORMATION
Businesses are taking digital - including visual - transformation in CX seriously . From making payments as easy as using your smartphone camera ’ s facial recognition , to seeing how a piece of furniture will look in your living room with augmented reality ( AR ).
In fact , IDC predicted that DX ( digital transformation ) global spending , which encompasses CX , is forecast to reach nearly $ 3.9 trillion in 2027 .
CX teams have embraced such sophisticated technologies to deliver simple , seamless customer-oriented solutions .
Their companies understand the financial impact that customer satisfaction has on the bottom lines . This has led to an increased customer-obsessed approach that will go to extremes in order to win at CX .
Amazon is probably the best example of this customer-obsessed approach , with its ambition to provide an outstanding level of service even if at the short-term expense of some margins .
BUSINESSES ARE TAKING DIGITAL - INCLUDING VISUAL - TRANSFORMATION IN CX SERIOUSLY .