... FOSTERING MEANINGFUL CUSTOMER ENGAGEMENTS IS WHERE TRUE AND TANGIBLE PRODUCTIVITY LIES .
SALES PRODUCTIVITY
ILLUSTRATION PROVIDED BY ADOBE STOCK
HOW
TO INCREASE SALES AGENT PRODUCTIVITY TRY THESE FIVE PROVEN TACTICS FOR YOUR TEAM .
BY SEAN EVERS , PIPEDRIVE
When sales teams get chatting about productivity , it ' s usually all about how much time agents spend on money making tasks .
Whether an agent is in a customer success or a sales role , fostering meaningful customer engagements is where true and tangible productivity lies .
When agents can have relevant conversations ( or a good chinwag ), answer questions thoroughly and succinctly , and explain the value of the company ’ s products , that ’ s when customers start to trust the business . And when trust is built , sales agents are in a better spot to seal the deal .
So , improving the customer experience is becoming a big deal . According
34 CONTACT CENTER PIPELINE to McKinsey & Company , it ’ s the fastest growing priority area for customer service leaders .
To improve customer experience or CX , companies are becoming more focused on reducing contact volumes , leveraging artificial intelligence ( AI ), and emphasizing revenue generation . By building trust , and focusing on stuff that really matters , sales teams can build a customer base that ’ s worth its weight in gold .
The perks of top-notch customer service are clear as day , but it ' s important to have a solid plan for delivering the goods in every chat . This is especially true in an age where sales teams are struggling to connect with new customers in an online-first world .
... FOSTERING MEANINGFUL CUSTOMER ENGAGEMENTS IS WHERE TRUE AND TANGIBLE PRODUCTIVITY LIES .
To remain competitive , businesses need to have a combination of the right tools , technology , and approaches to keep the money rolling in .