ILLUSTRATION PROVIDED BY ADOBE STOCK

EXCEPTIONAL SERVICE DRIVES BUSINESS SUCCESS PEOPLE , AUDIENCE KNOWLEDGE , VALUE , AND SATISFACTION ARE THE GEARS .

BY ROD BROWNRIDGE , FUSION CONNECT

Developing long-lasting relationships is crucial to any company ' s success , and customer service teams play a central role in maintaining them . However , quality customer support isn ' t just a matter of solving a problem for someone who needs help . It involves following a well-planned strategy designed to keep buyers happy .

This sort of financial investment goes a long way : and it isn ' t lost on customers . According to a recent survey conducted by Gartner Peer Community on behalf of Fusion Connect , 91 % of

52 CONTACT CENTER PIPELINE businesses would pay more per year for better customer service . A majority ( 52 %) are willing to pay 6 % to 15 % extra , and nearly a quarter ( 24 %) are open to paying whatever it takes to receive an improved experience .

Why ? Because the level of support a company provides is increasing in value . Salesforce recently determined that 88 % of buyers believe the customer experience ( CX ) is as important to a transaction as the product or service itself .

If organizations get something wrong , they can ' t afford to double down on their mistakes by not coming through if they have a second chance to get it right . That makes the customer service team businesses ' first line of defense against deteriorating relationships .

To ensure your team maintains your company ' s clients effectively , you must bring together well-qualified individuals who can understand buyers ’ needs , easily build connections , and consistently back up the promises you ' ve made .

It ' s a tried-and-true process that , unfortunately , can become unnecessarily overcomplicated . Here ' s how to keep things simple by using the proven and reliable gears that can drive your business success by having your customers returning time and again .